Formerly known as Harley Marine, Centerline Logistics is a premier operator in marine petroleum transportation, with a fleet that spans the West, East, and Gulf Coasts of the United States. Built on a “safety first” culture and over 30 years of operational excellence, Centerline plays a vital role in fueling ships, connecting refineries, and guiding vessels into some of the nation’s largest ports.

When Centerline embarked on a bold rebranding journey, we were honored to be their creative and production partner—tasked with translating their legacy into a refreshed visual identity that matched their scale and reputation.

From massive monument signs that anchor their facilities to glass graphics that bring energy and clarity to their offices, we designed, manufactured, and installed a wide array of branded elements. Our work extended across dozens of custom signs, hundreds of vessel logos, and fleet-wide tugboat branding, ensuring consistency from land to sea. Inside their headquarters, we transformed meeting rooms, floor graphics, and wayfinding systems, creating a cohesive environment that reflects Centerline’s commitment to safety, precision, and professionalism.

This wasn’t just a rebrand—it was a full-scale identity overhaul. And today, whether you're walking through their offices or spotting a tugboat in port, Centerline’s brand speaks with clarity, strength, and purpose.